Of the car companies in Detroit, none seem to have embraced anything but trucks and SUV’s. This has changed for Ford. Ford may have been the best off in terms of money problems of the big 3, as far as money. They have a secured government loan that they can use if necessary, but haven’t taken advantage of yet because they haven’t had to. Otherwise, they have done a good job of pushing up dates for their smaller cars and are finally embracing the internet as a means of promoting change.
This idea of promoting change is one that is by no means new to the American nation this year as we have all (whether or not we voted for him) had to embrace political change in Barrack Obama. Obama was the first presidential candidate to utilize the growing internet community. Much of his campaign was discussed by his followers on Facebook and an avid fan created a YouTube video called Obama Girl which saw thousands of hits last year.
As evident by the man sitting behind the Resolute Desk, this outreach to Americans via means they use daily had an effect on the outcome of the election. Ford is now trying to use the same concept to advertise their smaller line of cars. The company has given 100 new Fiesta models out to citizens for 6 months under the circumstances they document what they like or dislike about the car on YouTube. The company has no control over what may be said about the car, but the 100 people that are a part of the experiment won their spot by having the ability to grab the viewer’s attention within the first 5-10 seconds. I believe this concept is going to work very well in the near future for Ford and I hope they look into advertising more and in innovative ways.
Congrats Ford,
Matthew James
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